REVERT

AWARD: FINALIST, MUJI AWARD 02
CLIENT: RYOHIN KEIKAKU CO., LTD.
STATUS: COMPETITION ENTRY, 2007
COLLABORATOR: EUGENE LEUNG

CONCEPT
WRITING ON THE BACK SIDES OF A SMALL NOTEBOOK CAN BE HARD SINCE
THE METAL RING HINDERS THE MOVEMENT OF HANDS,  MAKING PEOPLE  TO WRITE ON ONLY 1 SIDE.

BY THE PAGE NUMBERS PRINTED UPSIDE DOWN ON THE BACKSIDES,
PEOPLE ARE GUILDED TO REVERT THE WRITING DIRECTION AND
ENJOY THE BACKSIDE OF EACH PAGE BY WRITING BACKWARD.